Everyone is always on the hunt to find the latest and greatest marketing scheme to get ahead, but often times they miss the basic ones (and usually the FREE ones). So, we’ve compiled our 7 favorites to get you started!
1. Get a Kick Butt Mobile Friendly Website
Look, we wouldn’t be good at what we do if we didn’t push our own product or toot our own horn everyone once in awhile. All that aside, there are tons of “quick” websites to get you up and going, but try to think long term with your website. Get help. Hire a designer. No, not your neighbor’s grandson. A REAL designer with REAL experience. And then pay them well. Would you ever hire your neighbor’s grandson to perform brain surgery on you? No. You would find the best and even if you grumbled at the cost, you’d pay it. While you’re at it, don’t forget to make the website mobile friendly. In 2014, mobile web-browsing surpassed desktop browsing for the first time and it hasn’t looked back since. So do it. Bite the bullet. Hire help. Get a great website today!
2. Engage Your Customers
Too often we see new clients frustrated with their social media after a while because people stop commenting, liking, sharing, etc. They stop interacting. They stop engaging. It’s so easy to blame those pesky customers, right? What happened? Most likely 1 of 2 things: either you aren’t posting content that is engaging to your customers OR you stopped engaging with them in the first place. Yes, both of these are your fault, buy don’t stress. You can fix this! Start researching what your followers are interested in. Look at your analytics. See what they are doing and when they are doing it and then adjust your content to match. This will also help you build a great content strategy.
3. Set Aside $$$ for Marketing
We frequently come across small businesses in our local area that are on the cusp of closing down and it’s usually the first time we have ever heard about their business. As a business, you have to be proactive not reactive. These companies start dishing out cash when business is bad instead of setting aside a set amount or percentage for marketing from the beginning. Most successful businesses spend anywhere from 9-20% of their income on marketing. The higher percentages were run by new businesses trying to gain new customers. Of course, I can already hear you… I can’t afford to advertise. NO! You can’t afford not to. Don’t be another small business on the edge of shutting down.
4. Read More
Yep. We’ve said it before and we will say it again. READ. MORE. “But I don’t have time to read…” Get an Audible account. Listen to books all day. Whatever it takes. Read books on business. Read books that inspire. Read books where you can learn from other’s mistakes. Challenge yourself. Read more.
“But what does reading have to do with marketing?” Everything. When you go to read good literature, what convinces you to pick it up? Is it the cover? The summary? A friend’s recommendation? All of these are examples of great marketing. You never know what you’ll learn from a great book!
“Show me a family of readers, and I will show you the people who move the world.”― Napoléon Bonaparte
5. Start Blogging
“I don’t have time to blog!” I think that’s my personal go-to excuse. That being said, here I am writing a blog. Why? Because if I have time to Netflix (yes, I just used Netflix as a verb) I have time to blog. Believe it or not, people want to hear what you have to say. You have a unique spin or view of the world around you. Don’t stop with one blog post. Keep going. Keep writing. Need some inspiration? Check this out!
6. Create an Email List
While you’re at it, why not create an e-mail list? There are lots of great services out there, but our favorite is MailChimp. How about the fact that email marketing can generate 80-90% of your landing page traffic? Who doesn’t want more traffic? Don’t say no. You do. You want more traffic and an email list can help you do that. They typically aren’t that hard to setup. Remember, email subscribers turn into future buyers; they just need an excuse to shop, so give it to ‘em.
7. Go Live!
If you haven’t started using Facebook Live, you are missing out. There are tons of articles out there on how to go live, but here are some important tips when going live. First, make sure you have a good connection. No one wants to see dead air space or a choppy video. Second, be sure to silence your cell phone. I know you have a cute ringtone, but no one else really wants to hear how you think it’s all about that bass. Third, have a game plan on what you want to talk about: teach me something, share a cool news headline, or just give your latest rant; just have a plan.
Got another tip for us? Did we miss something? Let us know below!