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The face of social media changes everyday, but it doesn’t mean it is impossible to navigate. So, we’ve compiled 25 social media facts you need to know right now. Keeping up with the latest helps you to make strategic moves and it may give you some amazing ideas to keep you relevant. So here we go:

General

1. The number of worldwide social media users is expected to reach 2.5 billion by 2018. (Source: Statistica)

2. 33% of millennials identify social media as one of their preferred channels for communicating with businesses. Less then 5% of those 55 and older agree. (Source: MarketingSherpa)

3. Social media is viewed as the second-most effective digital marketing tactic for customer retention purposes, behind only email. (Source: TNW News)

4. 34% of small businesses have no social media presence at all, and 36% of those who do never respond to customer comments online. (Source: Direct Marketing)

5. People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger (Source: brandwatch.com)

Twitter

6. There are six basic types of Twitter conversations. (Source: Pew Research)

  • Polarized Crowds (where opposed groups talk about the same topic but mostly just to other group members)
  • Tight Crowds (made up of people bound together by some common interest, such as hobbies or professional pursuits)
  • Brand Clusters (large groups that form around particular products, events or celebrities)
  • Community Clusters (multiple small to medium-sized groups that typically form around big news events)
  • Broadcast Networks (where many people follow and retweet a particular news source or commentator but don’t interact much with each other)
  • Support Networks (usually created when companies, agencies and other organizations respond to customer inquiries and complaints.)

7. As of the fourth quarter of 2015, the microblogging service averaged at 305 million monthly active users. (Source: Statista)

8. 78% of people who complain to a brand via Twitter expect a response within an hour (Source: brandwatch.com)

9. 77% of Twitter users feel more positive about a brand when their Tweet has been replied to (Source: brandwatch.com)

10. Twitter has 302 million active users per month. (Source: Link Humans)

Facebook

11. Market leader Facebook was the first social network to surpass 1 billion registered accounts and currently sits at 1.55 billion monthly active users. (Source: Statista)

12. Facebook adds 500,000 new users every day; 6 new profiles every second (Source: brandwatch.com)

13. There are 968 million active daily users on Facebook. Users spend, on average, 20 minutes per day on the site. (Source: Infinit Datum)

14. 70% of Facebook users engage with the site daily—and 45% do so several times a day. (Source: Pew Research)

15. But despite the fact that 92% of small businesses agree that social media is important for their business AND that the majority use Facebook for their social media marketing, most also report that they don’t know whether their Facebook outreach is “working.” (Source: Social Media Examiner)

Instagram

16. There are 400 million Monthly Active Users on Instagram and over 80 million photos are uploaded each day (Source: brandwatch.com)

17. 90% of Instagram users are younger than 35 (Source: brandwatch.com)

18. Every minute, Instagram users “like” more than 1.7 million photos. (Source: DR4WARD)

19. 32% of U.S. companies with 100 employees or more used Instagram for marketing activities in 2015. eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% of U.S. companies. (Source: MediaPost)

20. 35% check Instagram multiple times a day (Source: SocialPilot)

Pinterest

21. 42% of all online women use the platform (Source: brandwatch.com)

22. In 2014, male audience grew 41% and their average time spent on Pinterest tripled to more than 75 minutes per visitor (Source: brandwatch.com)

23. Every minute, Pinterest users pin more than 9,700. (Source: DR4WARD)

24. 83% of active users prefer to follow brand rather than a notable celebrity (Source: SocialPilot)

25. 20% of total social referrals to eCommerce site come from Pinterest (Source: SocialPilot)

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