New York Times bestselling writer Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically support how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the name of the game for helping their customers consider the compelling benefits of the use of their products, ideas, or services and products. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people realize it; and how to create among the finest messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will ceaselessly grow to be the way you talk about who you are, what you do, and the unique value you bring to your customers.